Dr. Julia Rosada is the founder of KALYDO (www.kalydo.app), an orchestration layer that makes AI in marketing transparent, steerable, and self-improving. KALYDO is built on her research from the University of Hamburg on the economic effects of AI, which took her to institutions including Harvard Business School. She works with CMOs and brand leaders who have stopped asking whether to use AI and started asking how to make it work without losing what makes their brand distinct.