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Eugen Knippel
Kolsquare
Eugen is VP Global Voice & Industry Relations at Kolsquare, where he helps shape how the market thinks about influencer marketing, beyond hype, tools, and vanity metrics.
He brings over five years of hands-on experience from Storyclash, working closely with brands and agencies across Europe on influencer strategy, data, and go-to-market reality. His focus is where influencer marketing gets uncomfortable: accountability, ROI, internal politics, and the gap between brand and performance.
Eugen believes influencer marketing is part PR, part performance, part psychology, and still wildly misunderstood.
He brings over five years of hands-on experience from Storyclash, working closely with brands and agencies across Europe on influencer strategy, data, and go-to-market reality. His focus is where influencer marketing gets uncomfortable: accountability, ROI, internal politics, and the gap between brand and performance.
Eugen believes influencer marketing is part PR, part performance, part psychology, and still wildly misunderstood.