Yanie Durocher

Yanie founded POMPOM in 2017 as a creative content production and China market-entry agency. Over 7 years managing high-volume photoshoots, PR, and influencer partnerships across Asia, she identified a critical inefficiency: traditional content workflows collapse at scale. POMPOM evolved into an AI-native platform that multiplies authentic visual production without multiplying cost. She helps fashion brands across China and Europe to reduce content bottlenecks, improve fit confidence, and lower return rates through directed AI content systems.