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Silvia Macedonio
Digital Angels
Dal 2011 al 2021 ho contribuito a magazine, community e progetti di branded content (iFood.it; Saygood.it). Dal 2014 mi occupo di advertising in Digital Angels per clienti italiani ed internazionali. Sono responsabile della definizione di strategie media, dalle analisi di scenario, competitor e audience, alla definizione di piani media multichannel e avvalorati da insight e dati interni ed esterni, oltre all'integrazione dei progetti media con attività content, creative e data analytics.
From 2011 to 2021 I managed branded content projects for several food magazines and communities (iFood.it; Saygood.it). From 2014 I was in charge of different advertising campaigns at Digital Angels for Italian and international clients. I am now responsible as Media Director for the definition of media strategies, by analysing context scenarios, competitors and audiences to define multichannel media plans, corroborated by internal and external insights, and for the integration of media projects with content, creative and data analytics activities.
From 2011 to 2021 I managed branded content projects for several food magazines and communities (iFood.it; Saygood.it). From 2014 I was in charge of different advertising campaigns at Digital Angels for Italian and international clients. I am now responsible as Media Director for the definition of media strategies, by analysing context scenarios, competitors and audiences to define multichannel media plans, corroborated by internal and external insights, and for the integration of media projects with content, creative and data analytics activities.