Da sempre interessato alla comunicazione, fonda una web agency con tre amici a 19 anni: sarà il suo primo vero lavoro. Dopo la laurea in Bocconi e un internship in consulenza a New York, scivola nell'ecosistema startup, da imprenditore prima e consulente poi, portando avanti diversi progetti di digital marketing e sviluppo prodotto in società italiane e americane. Dal 2016 partner e Chief Growth Officer di Gummy Industries e dal 2021 CEO e co-founder di Flatmates, l'agenzia di Influencer marketing fondata con lo YouTuber Marcello Ascani, ha insegnato in Bocconi, Cattolica, Bicocca, HSLU e altre università in Italia e all'estero. Autore del libro Viral Marketing (Hoepli), adora lo snowboard, lo studio dell'ebraico e i burrito, al punto che dal 2021 è co-founder e CMO di UNTACO, piccola catena di taco e burrito. Always interested in communication, he founded a web agency with three friends when he was 19: it would be his first real job. After graduating from Bocconi and an internship in consulting in New York, he slides into the startup ecosystem, as an entrepreneur first and consultant later, leading several digital marketing and product development projects in Italian and American companies. Since 2016 partner and Chief Growth Officer of Gummy Industries and since 2021 CEO and co-founder of Flatmates, the Influencer marketing agency founded with the YouTuber Marcello Ascani, he has taught at Bocconi, Cattolica, Bicocca, HSLU and other universities in Italy and abroad. Author of the book Viral Marketing (Hoepli), he loves snowboarding, Hebrew study and burritos, to the point that since 2021 he has been co-founder and CMO of UNTACO, a small tacos and burritos chain.