Pesce
Lorenzo Pesce
CEO & Co-Founder
Dietro Ogni Comunicazione
Bonanno
Gabriella Bonanno
Head of Content
Dietro Ogni Comunicazione
June 24, 2026 16:10 - 16:40

Social Media Strategies

AI and TikTok: Have They Destroyed Creativity Together?

"TikTok is the platform that rewards authenticity, so AI content isn't meant for TikTok." But is that really true? This session explores how brands and creators can leverage AI and vertical content without losing their identity, uniqueness, and authenticity. Because technology doesn't kill creativity—laziness does.