AI-Powered CRO: How artificial intelligence is redefining conversion rate optimization

A speech exploring how artificial intelligence is redefining the way we analyze, design, and optimize digital experiences. Starting from real cases and concrete data, the talk shows how CRO is evolving from a tactical approach into a strategic lever, thanks to the integration of behavioral insights, continuous experimentation, and predictive models.The goal is clear: to make faster decisions, reduce uncertainty, and turn every user interaction into measurable business value.A session designed for those who want to go beyond best practices and start truly working with data, testing, and AI.