Herrera
Brenda Herrera
Digital Supervisor
The Bloc Milano
Presotto
Gaia Presotto
Board Member In.Pazienti
June 24, 2026 16:25 - 16:40

Digital Health

Don't call them Influencers – How influential patients are changing the way we talk about health online

Talking about illnesses on social media? That’s exactly what patient communities do: 87% seek information online, 79% look for connections with others, and 76% compare experiences after medical visits. This trend highlights the growing importance of influential patients who, drawing from their own experiences, provide practical and emotional support to others. In the talk "Don’t Call Them Influencers", we will explore their role in online healthcare communication. 

Other speeches in room Digital Health

Alex Dell’Era
Alex Dell’Era
Canon Medical Systems Italia
Eugenio Santoro
Eugenio Santoro
Istituto di Ricerche Farmacologiche Mario Negri IRCCS
Anna Zito
Anna Zito
Local Health Authority Lecce and University of Salento
Veronica Comi
Veronica Comi
Regional Foundation for Biomedical Research