June 24, 2026 16:25 - 16:40
Don't call them Influencers – How influential patients are changing the way we talk about health online
Talking about illnesses on social media? That’s exactly what patient communities do: 87% seek information online, 79% look for connections with others, and 76% compare experiences after medical visits. This trend highlights the growing importance of influential patients who, drawing from their own experiences, provide practical and emotional support to others. In the talk "Don’t Call Them Influencers", we will explore their role in online healthcare communication.