E-commerce + storytelling: selling wine (and territory) through digital

Selling wine online does not simply mean placing bottles on a digital shelf. Through the real case study of Tenuta delle Ripalte, a winery located on the Island of Elba, this talk explores how strategy, storytelling, and performance marketing can coexist to build an e-commerce experience that sells the territory before the product itself. Data, mistakes, and practical lessons from a true 360-degree project.