Sarah Pandolfini
Video strategist, creator, video maker
@sarahinprimopianoJune 25, 2026 12:40 - 13:10
Audio & Visual Production
Why beautiful videos don’t work: What really matters in building video content in 2026
Today, producing high-quality videos is easier than ever.Yet many pieces of content fail to hold attention, are not remembered, and disappear into the feed.The problem is not production: it’s language. Over the past few years, TikTok, Reels, and Shorts have reshaped the way people watch videos.Let’s explore the steps to design videos that are clearer, stronger, and more memorable.
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