Sghedoni

Daniele Sghedoni

Senior Manager

Publicis Sapient

June 24, 2026 15:20 - 15:50

Automation & CRM

Martech is dead, long live Martech: how to navigate and experiment between hype and value

Other speeches in room Automation & CRM

Marketing Conversazionale con Agentforce

Francesco Rotiroti

Salesforce

Precision Automation: Workflow Architectures for Niche Markets and Advanced Audiences

Marianna Caravatta

Digital Clef

CASE STUDY: 6 Emails, 7 Days, 147 Customers

Stefano De Carlo

CEO @AutomatiKing.com

CRM and AI in SMEs: why almost everyone starts with the wrong piece

Marketing Automation Facile

Speeches by Daniele Sghedoni

2026

Martech is dead, long live Martech: how to navigate and experiment between hype and value

2021

Innovare la Customer Experience con MarTech e Customer Data Platform

2019

Why adopting a MarTech strategy inside the company and how to do it

2018

Semplificare, automatizzare e misurare attività e processi grazie alla Marketing Automation