The Post-Social Media Era: When Social Networks Stop Being Social

After years dominated by the creator economy and the race against algorithms, social media is now facing the biggest transformation in its history. On one hand, artificial intelligence can generate a virtually infinite amount of content; on the other, people's attention, trust, and time are increasingly scarce resources. In this speech, we will explore the future of social media, the impact of AI on digital platforms, and the profound transformations reshaping how we build trust and communicate online.