How to Leverage AI for Conversation Intelligence: Driving Competitive Advantage in Sales

Every day, thousands of conversations between sales reps and customers produce valuable data that no CRM captures: real objections, buying signals, and recurring mistakes. Globally, Conversation Intelligence is a billion-dollar market; in Italy, it is still in its infancy. Andrea di Foggia, founder of askmentor, uses real-world data to demonstrate how systematic sales conversation analysis allows for the identification of correlations invisible to the human eye—such as success rates jumping from 1% to as high as 92% when specific corporate protocols are followed. The talk explores how to generate corrective actions for every salesperson and fuel marketing with the actual language used by customers. Through a practical demonstration, this session explores why companies that start digitalizing their conversations today will build a lasting competitive edge.