CRM and AI in SMEs: why almost everyone starts with the wrong piece

At a festival full of AI hype, most people start with AI instead of the system behind it. That’s the wrong place to start. First, you need to organize your sales process—the pipeline. Then you optimize your marketing processes. Only after that does AI become a powerful accelerator. You can’t enhance a broken system. In 30 minutes, through practical examples and real-world numbers, we will explore the steps that should come before investing in any AI tool. You'll leave with actionable insights you can apply on Monday morning—not just another list of software solutions.