Greco
Luigi Greco
CEO & Founder
Conflux
June 26, 2026 16:10 - 16:40

Agentic AI

Why agents fail (and how design saves them)

Why does AI agent design fail? More often than not, the issue is not the technology itself, but the design behind it. Service Design provides a framework for building agents that truly work: journey mapping, touchpoint design, and integration into existing workflows. MCP servers represent a key infrastructural layer, enabling agents to connect with external data and services while unlocking new experiences that transform software into intelligent collaborators and establish more advanced interaction models. From service blueprint to production, the approach is systemic, combining design and development through tools such as Figma, Claude Code, Replit, and vibe coding. A real-world case study on the design of an AI agent will also be presented.