Beyond the Homepage: Designing E-commerce for the "Undecided"

Most e-commerce users land on a Product Detail Page (PDP) or a Product Listing Page (PLP), rather than the homepage. Yet, the majority of sites are still designed as if the customer journey were linear. This session explores the "Discovery Gap": the disconnect between the experience a site assumes and the one the user actually encounters. Through Storeis case studies, A/B testing, and UI patterns, we will examine how to rethink PDPs, PLPs, and internal search to transform every landing point into an effective hub for discovery and conversion.