Claudiana Di Cesare
Giornalista di turismo e innovazione
Gruppo Travel | Bortolan Carnevali & Partners
Ester Tamasi
Direttore Italia Malta Tourism Authority
Malta Tourism Authority
Edoardo Colombo
Presidente
Turismi.ai
Giuseppe Salomi
Area Manager, Central & Southern Italy
Booking.comJune 26, 2026 16:10 - 16:40
Tourism & Travel
Desire Economy: Why Some Destinations Become Collective Obsessions While Others Disappear
Platforms, territorial governance, influencers and journalists, destination managers, and sustainability experts: who is shaping today’s geography of desire? A discussion to understand why some destinations establish themselves in the collective imagination while others disappear from the radar, how attractiveness turns into demand, and when visibility risks consuming a territory’s identity, balance, and value.
Other speeches in room Tourism & Travel
Pamela Bettiol
We Are Jugaad
Giovanna Voltolini
Riva del Garda Fierecongressi
Michelangelo Guarise
CORRD / Volumio
Lisa Battaglia
WMF - We Make Future & Search On Media Group
Federica Cipriani
Fragos Media
