Cipriani
Federica Cipriani
Digital Growth Consultant
Fragos Media
June 26, 2026 12:40 - 13:10

Tourism & Travel

Tourism disintermediation: the advertising framework to beat OTAs and fill the low season

This speech provides a full-funnel digital advertising framework for the hospitality industry, aimed at maximizing direct bookings. The goal is to teach how to structure cross-channel campaigns capable of reducing dependency on OTAs and lowering commission costs. I will present tactics to capture latent demand and stabilize occupancy during the low season. Participants will gain an immediately applicable operational model to transform advertising into a real asset for disintermediation and growth.

Speeches by Federica Cipriani

2026
Tourism disintermediation: the advertising framework to beat OTAs and fill the low season