The Death of Trends: why brands must stop chasing trends

At the end of the talk, participants will have learned an operational framework, “Brand Cultural Intelligence,” designed to help them stop chasing trends and start interpreting the cultural shifts that redefine brand meaning over the long term. They will be able to distinguish cultural signals from algorithmic noise, understand their strategic implications, and translate them into concrete positioning decisions—especially in an era where AI agents will mediate an increasing share of purchasing decisions.