Morgante
Pierpaolo Morgante
Sr. Client Director
Microsoft Advertising & AI
June 25, 2026 14:30 - 15:00

Advertising

From Search to Answers: AI Agents are redesigning online marketing

Search no longer shows links, it tells stories. AI responds, recommends, and makes choices. In a world where people rely on intelligent assistants to decide what to buy, watch, and trust, brands must learn to be present in answers, not just in search results. A journey into the future of discovery, where advertising influences decisions even before questions are asked.

Speeches by Pierpaolo Morgante

2024
Interview to Pierpaolo Morgante
2022
The workday Consumer: le nuove abitudini di acquisto online
2020
Nuovi scenari e opportunità con Microsoft Advertising. Strategie e ottimizzazioni ai tempi del COVID