Afouaiz

Sana Afouaiz

Founder & CEO

Womenpreneur

June 24, 2026 16:50 - 17:10

Start the Future

The Pink Tax: The Price of "Tech for Her"

Why does a splash of rose gold often cost an extra 20%? From pastel laptops to "feminine" smartwatches, tech marketed to women frequently carries a steeper price tag without any boost in technical specs. How does the "Pink Tax" manifest in the digital age, and in what ways do superficial aesthetic shifts mask price gouging? What is the psychology behind gendered branding, and why should "shrinking and pinking" a gadget result in a premium? This session explores how we can demand equity in both hardware and the price tag.

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Speeches by Sana Afouaiz

2026

The Pink Tax: The Price of "Tech for Her"