Sbandi
Federico Sbandi
CEO
Digital Combat Agency
June 24, 2026 11:50 - 12:20

Social Media Strategies

Where Influencers and Leaders Converge: A New Model of Digital Leadership

Participants will learn to navigate the convergence between executive communication and influencer logic, understanding its opportunities and reputational risks. Through real cases and strategic frameworks, they will gain the foundational principles to build a personal digital communication strategy that drives relevance and engagement while preserving institutional credibility.