LinkedIn metrics beyond vanity metrics

Impressions and likes feel good. They’re easy, visible, and reassuring. On LinkedIn, when the goal is business, they’re not enough.In this talk, we’ll explore how to move from quantity-based metrics to quality-driven ones—for both personal profiles and company pages: signals of real interest, conversations, qualified leads, and meetings generated. A practical model to interpret data with maturity and connect it to tangible results.