SEO beyond Google: mastering the Social Search ecosystem between UGC algorithms and hybrid intents

While the world debates whether AI will kill SEO, a quieter and more immediate revolution has already reshaped user behavior: search has become fragmented.Today, the customer journey is a maze: a trend explodes on Instagram, gets validated through discussions on Reddit, influences searches on Google, and ends with an impulse purchase on TikTok. In this scenario, optimizing for a single platform is pure strategic myopia.In this talk, we will dismantle the concept of “siloed SEO” to embrace a strategy of Integrated Search Intelligence. You won’t see the usual vertical case study, but an operational framework born from months of technical testing across social algorithms and traditional search engines.We will explore how UGC (User Generated Content) signals influence ranking and how Google is becoming the “curator” of what happens on Instagram, TikTok, and YouTube.What you’ll take away:• Algorithmic mapping: how ranking signals differ between traditional SERPs and algorithmic feeds.• Hybrid keyword research: why traditional keyword research is failing and how to map “social queries.”• Contentlongevity: strategies to turn “ephemeral” content into indexable assets that generate traffic for months.