Giuliano Trenti
CEO & Founder @NeurExplore
NeurExploreJune 24, 2026 14:30 - 15:00
Content Marketing
Neuromarketing in the AI Era: why understanding the human mind matters more than ever
Artificial intelligence can generate content, analyze data, and optimize campaigns in seconds. However, one fundamental element is still missing: a deep understanding of the cognitive and emotional mechanisms that drive human decision-making.
In this talk, we will explore why neuromarketing and behavioral sciences are more crucial than ever today, and how to integrate them with AI to create truly effective communication, products, and experiences.
In this talk, we will explore why neuromarketing and behavioral sciences are more crucial than ever today, and how to integrate them with AI to create truly effective communication, products, and experiences.
Other speeches in room Content Marketing
Niccolò Di Vito
Agenzia Brief
Mattia Cittadino
MC8 srl
Niccolò Ciampolini
Pro Web Digital Consulting - Cerved Group
Veronica Gentili
Glisco Marketing
Speeches by Giuliano Trenti
2022
Le frontiere del Neuromarketing, case history e trend nel content