Development and enhancement of Heritage Tourism: transforming identity into a product through edu-tourism marketing strategies

Creator of the ‘Giornata delle Ville Venete’ for the Associazione Ville Venete (ETS): a format capable of activating 100 Venetian Villas, generating 180 exclusive experiences and engaging over 73,000 visitors in four years. I have demonstrated how associations and Third Sector organizations can act as drivers of a structured, high-quality tourism system. Through edu-tourism marketing and B2B training for property owners, I transform heritage assets into experiential products, combining participatory B2C value with a solid commercial distribution strategy.