E-commerce in Italy 2026: Research Findings and the AI Revolution in Digital Commerce

Today’s value of Italian e-commerce, where it is growing, and how artificial intelligence is transforming it. An exclusive preview of the findings from the Ecommerce in Italia 2026 research by Casaleggio Associati: market data, sector performance, app evolution, and consumer behavior. A focus on the adoption of generative AI among Italian merchants — across catalog management, marketing, customer support, and logistics — and on how to rethink strategy and organizational structures to avoid falling behind in the three-year period ahead.