Arena
Michele Arena
Founder
Analytrix
June 26, 2026 14:30 - 15:00

Data & Analytics

Understanding Channel Effectiveness (GA4 + LLMs)

Understanding the effectiveness of your digital project’s channels in a very short time through GA4’s data-driven modeling. While this approach has its limitations, we address them by exporting the data and processing it with LLMs—suggesting attribution models to use and providing concrete examples. This is the same process we use internally at Analytrix to train junior team members, whether they are advertisers, SEO specialists, or automation specialists.