Gusmeroli
Laura Gusmeroli
Executive Partner - Brand & Client Director
Show Reel Agency
Landi
Mirko Landi
Content Director
Show Reel Agency
June 24, 2026 15:20 - 15:50

Brand Strategy

Brandcast: Making the Most of Owned Channels with a New Editorial Model

Why is your brand on social media?
Competition for attention on social media platforms is fierce, yet brands across the national landscape still invest in content without a clear schedule.
It is in this context that Show Reel Agency introduces Brandcast: a new model that goes beyond the social campaign approach and builds an integrated editorial system between content, creators, and distribution.
We'll see how to concretely adopt this approach to generate presence, relevance, and real business impact.