Tusha
Elvis Tusha
Senior AI Consultant & Divulgatore
Freelance
June 24, 2026 14:40 - 15:00

Start the Future

The synthetic truth: trust, deepfakes, and the future of information in the age of AI

Deepfakes are redefining the boundary between what is real and what is false. Through a study on users’ reactions to AI-generated content distributed by sources perceived as trustworthy, we will explore how trust is built in the age of synthetic media. Even when flagged, deepfakes are often misunderstood or ignored, amid polarized emotions and limited critical awareness. What happens to truth when everything can be generated?

Other speeches in room Start the Future

To Care, to Bear Witness, to Resist
Francesca Fiorini
Francesca Fiorini
Medici Senza Frontiere
Building Revenue Engines for Impact: from Mission to Measurable Growth
Susanna Finardi
Susanna Finardi
Oxfam
From artificial intelligence to hybrid intelligence: new ideas for better interaction with AI Technologies
Federico Cabitza
Federico Cabitza
Univ. Milano-Bicocca // FBK // RedOpen SRL
Beyond the limit: when an impossible idea takes flight
Jakidale
Who Tells the Truth? Media, Identity, and New Narratives in the Digital Age
Pegah Moshir Pour
Pegah Moshir Pour
.
Randa Ghazy
Randa Ghazy
You can’t say anything anymore... or can you? Language, stereotypes, and inclusion in media and advertising
Marianna Tramontano
Marianna Tramontano
Marketing On Demand
Daniela Losini
Daniela Losini
Grazia Factory
Valentina Ternullo
Valentina Ternullo
Radio 24
Assane Diop
Assane Diop
The Pink Tax: The Price of "Tech for Her"
Sana Afouaiz
Sana Afouaiz
Womenpreneur
From HTML to AI: the evolution and strategy of a digital-native compan
Massimiliano Valente
Massimiliano Valente
BlazeMedia
Mauro Lupi
Mauro Lupi
Search On Media Group
Reclaiming Our Shared Humanity: Navigating Global Fragility Through Dialogue, Dignity, and Collective Responsibility
Siyabulela Mandela
Siyabulela Mandela
Mandela & Associates Consulting
For us, by us: how no-code tools are empowering activism
Alix Heuer
Alix Heuer
Agence Rouge Le Fil
They’re stealing your future: why people who work today are poorer than their parents (and how to reverse the trend)
Marco Casario
Marco Casario
Quantaste.com
Superinnovation: What It Really Takes to Build the Future
Verona
Gianmario Verona
Bocconi University
The communicators of the future and CC2035 Table Key skills
Alessio Di Leo
Alessio Di Leo
Sapienza Università di Roma
More-than-Human Design: The Value of Design Thinking in the Age of Artificial Intelligence
Margherita Bocchi
Margherita Bocchi
Dotdotdot
Today We Sell Mobility. Tomorrow Will We Understand Human Beings?
Francesca Olivetti
Francesca Olivetti
Rattix
Tobia Bearzotti
Tobia Bearzotti
Rattix
AI and the Future of Scientific Discovery
Olga Bogachek
Olga Bogachek
Free University of Bolzano
Gianluca Mondillo
Gianluca Mondillo
Università L. Vanvitelli Napoli
Tommaso Diotalevi
Tommaso Diotalevi
INFN
We Drive the Future: How Much of the Future Is Already in Today’s Car?
Andrea Campello
Andrea Campello
Mobility Trade
Graziuso
Giuseppe Graziuso
Changan Automotive
Signals from the Dark Universe: How We Search for What We Cannot See
Elena Pinetti
Elena Pinetti
Simons Foundation
Introduction to the Google Product Expert Program
Luca Bove
Luca Bove
Local strategy
AI: Scaling from (linguistic) models to (economic) markets
Cosimo Accoto
Cosimo Accoto
MIT | UNIMORE | POLLICINO AIDVISORY
Future of Music and the Next Global Entertainment Ecosystem
Knowles
Mathew Knowles
Music World Entertainment (MWE)
The companies that will thrive are those that have understood what AI cannot do — and have chosen to invest there
Lodi
Sara Lodi
Dinova
In Praise of (Ab)normality
Vera Gheno
Vera Gheno
Being a Social Media Manager in the Age of AI — Strategies, Tactics, and Tools
Veronica Gentili
Veronica Gentili
Glisco Marketing
Maurizio Vedovati
Maurizio Vedovati
Hoepli Editore
Why AI for Product Teams Needs to Be Multiplayer
Dave Ross
Dave Ross
Miro
Human in the Loop - Moral Imagination in the Age of Artificial Intelligence
Alicia Hanf
Alicia Hanf
LG NOVA
Who am AI? How Artificial Intelligence is redefining the Creative Director's role
Guido Callegari
Guido Callegari
GRAiL
Michele Cireddu
Michele Cireddu
Leo Italia
Flavia Russo
Flavia Russo
Emilia Romagna ADCI
Manuel Alvaro
Manuel Alvaro
AI and strategic infrastructures: from experimentation to large-scale adoption across finance, public services, and public administration
Cosimo Birtolo
Cosimo Birtolo
Poste Italiane S.p.A.
Annalisa Ceccarelli
Annalisa Ceccarelli
CDP
Fabio Fumarola
Fabio Fumarola
FinecoBank

Speeches by Elvis Tusha

2026
The synthetic truth: trust, deepfakes, and the future of information in the age of AI