SEO, AI & LLMs: 3 Real-World Case Studies of Effective SEO Strategies in 2026

SEO has already fundamentally changed. If your website’s performance isn't as strong as in previous years, you’ve likely already noticed. Between AI and new SERPs in search engines, many of the strategies that worked until yesterday are no longer enough today. In this talk, we will share 3 real-world case studies of SEO strategies implemented over the last 12 months. Covering different industries, we will break down the journey, the mistakes made, and the results achieved for each. Furthermore, we will share the data from our proprietary study analyzing over 30,000 keywords in the first quarter of 2026, aiming to understand the "why" behind the decisions that actually worked. The goal is to provide business owners with the tools to evaluate whether their SEO strategy is aligned with the new paradigms or if it needs an upgrade to remain effective.