Product Clustering: Optimizing the Catalog to Maximize ROI and Profit Margins

Not all products are created equal, and promoting them in the same way is a costly mistake. In this session, we will explore the logic behind Product Clustering: how to dynamically segment your inventory based on real performance data. We will discover how to identify "bestsellers," manage low-engagement items (the so-called "zombies"), and allocate budget strategically to protect margins and scale sales across the entire e-commerce store.