Cazzaro
Jacopo Cazzaro
Social Ads Team Lead
Making Science
June 26, 2026 14:30 - 15:00

Social Advertising

Scaling Conversion Rates for Advantage+ Catalog Ads through Creative Automation

With the Andromeda update, creative diversification on Meta has become a critical competitive lever, yet most catalogs are still stuck with plain white background photos. Using real-world case studies from e-commerce and automotive lead ads, I will demonstrate how Creative Automation transforms static feeds into dynamic, scalable, and high-performing assets. I will share a repeatable workflow with a measured impact on CTR, CPA, and ROAS. Data, method, results.