What I’ve Learned About Search Engine Advertising in My First 20 Years

Having personally managed hundreds of Google Ads accounts and screened every case study presented at ADworld Experience over the last 14 years, I have gained a near-unique perspective on what works—and what doesn’t—in the Pay-Per-Click industry across a vast range of sectors. In this session, I will summarize the key lessons I’ve learned (often the hard way), while offering some predictions for the future of the field.