Zingarelli
Mauro Zingarelli
Director and Film & TV Content Creator
Arkadia Media Agency
June 26, 2026 11:50 - 12:10

Innovation Film Fest

Cinema, Social Media and New Challenges: the state of the industry in Italy

Italian cinema is undergoing a profound phase of transformation, suspended between the tradition of major productions and the new dynamics of digital communication. In this interview curated by Mauro Zingarelli, we will explore the present and future of the big screen in Italy: from the crucial role of social media in bringing the seventh art closer to new generations, to the complexities of the national production system. A particular focus will be placed on the challenges and barriers young talents face today when entering the industry, in an effort to understand which levers are needed to give new momentum to the Italian audiovisual sector.