GEO, PR, and Community: How AI Search Will Revitalize Newspapers

The steady growth of searches on AI engines like ChatGPT, and their use for finding advice and solutions, is rapidly shifting brand positioning needs toward quality over quantity. The leap from SEO discoverability to GEO (Generative Engine Optimization) is short, and it relies on distributing original content across media channels to cement reputation, ensuring a strategic, valuable, and integrated positioning. We will find out how.