Cucinelli
Brunello Cucinelli
Executive Chairman & Creative Director
Brunello Cucinelli S.p.A.
June 25, 2026 10:45 - 11:00

Mainstage

Humanistic Capitalism: Enterprise, Sustainability, and the Creation of Human Value

Brunello Cucinelli shares his vision of business as a driver of both economic and social growth, founded on a balance between profit, sustainability, and a people-centered approach. A talk on the future of entrepreneurship, where innovation and human values come together to create lasting value.

Other speeches in room Mainstage

Co - Hosting
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Cosmano Lombardo
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Live Concert!
I Patagarri
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Opening Ceremony WMF 2026!
Alicia Hanf
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LG NOVA - LG Electronics
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Alessandra Cuevas
Nader Aljorf
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We Make Future
Welcome to WMF 2026!
Cosmano Lombardo
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WMF - We Make Future
Institutional Greetings - Ribbon Cutting
Vincenzo Colla
Vincenzo Colla
Emilia-Romagna Region
ROSA GRIMALDI
ROSA GRIMALDI
Municipality of Bologna
Gianpiero Calzolari
Gianpiero Calzolari
BolognaFiere
Startup Day at WMF 2026!
Claudio Melchiorri
Claudio Melchiorri
University of Bologna
Nothing is Impossible: The Journey of an NBA Ring Legend
Marco Belinelli
Marco Belinelli
AI, For Real
Roberto Morandi
Roberto Morandi
Dell Technologies
Enabling the Future of Innovation: From Research to Industry Impact
Alberto Sangiovanni Vincentelli
Alberto Sangiovanni Vincentelli
University of California, Berkeley
The Sleep of Reason in the Digital Age
Randa Ghazy
Randa Ghazy
WMF Innovation Awards x Vero Volley: True Love
Alessandra Marzari
Alessandra Marzari
Consorzio Vero Volley
Alessandra Cuevas
Alessandra Cuevas
Information and Journalism in the Digital Era
Enrico Mentana
Enrico Mentana
La7
Closing Session 1!
Day 1
Day 1
Soundscapes of Modern Life - Live Show
Aelion e Light Minded
Aelion e Light Minded
Live Show!
Francesco Cavestri
Francesco Cavestri
Opening Session 2!
Day 1
Day 1
Rockin’1000: When a Thousand People Become One Band – From a Wild Idea to a Global Movement
Fabio Zaffagnini
Fabio Zaffagnini
Rockin'1000
Pay, Save, Invest: Shaping the Digital Wallet of Tomorrow
Luca Carabetta
Luca Carabetta
Trade Republic
Luigi Traldi
Luigi Traldi
Klarna
GETEC - Shaping the energy transition
Arthur Gebhardt
Arthur Gebhardt
GETEC PARK.SWISS
The Future of AI Infrastructure: Bologna and the European AI Ecosystem
Francesco Ubertini
Francesco Ubertini
CINECA
The Future of Human Rights: Designing a New Global Conscience
Francesca Albanese
Francesca Albanese
Made in Italy Futures
Vincenzo Colla
Vincenzo Colla
Emilia-Romagna Region
Davide Borghi
Davide Borghi
Tetra Pak
Piergiorgio Marini
Piergiorgio Marini
Philip Morris
Paolo Cavini
Paolo Cavini
CNA Emilia Romagna
Robotic Natives: Imagining a World Shared with Robots
Manuel Catalano
Manuel Catalano
Istituto Italiano di Tecnologia
WMF Innovation Awards: Frontline Journalism
Lorenzo Tondo
Lorenzo Tondo
The Guardian
Building Albania's Innovation Gateway: The Durana Tech Park Vision
Florensa Haxhi Kovaci
Florensa Haxhi Kovaci
Durana Tech Park
Stereotypes, Irony, and Other Serious Matters
Pierluca Mariti
Pierluca Mariti
Legality in the Digital Era of Organized Crime
Giuseppe Lombardo
Giuseppe Lombardo
Court of Reggio Calabria
The New Public Information Architecture: AI, Media, and Politics
Corrado Formigli
Corrado Formigli
La7
Closing Day 1!
Day 1
Day 1
Co - Hosting
Cosmano Lombardo
Cosmano Lombardo
WMF - We Make Future
Veronica Maffei
Veronica Maffei
Alicia Hanf
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LG NOVA - LG Electronics
Live Concert!
N.A.I.P - nessun artista in particolare
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Opening Day 2!
Cosmano Lombardo
Cosmano Lombardo
WMF - We Make Future
Veronica Maffei
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Living the Future: The City of the Fourth Space
Maurizio Carta
Maurizio Carta
Municipality of Palermo
Institutional Greetings
Elena Mazzoni
Elena Mazzoni
Emilia-Romagna Region
Dimitri Tartari
Dimitri Tartari
Emilia-Romagna Region
Elisabetta Bracci
Elisabetta Bracci
Service Innovation Clust-ER
Dual-Use Technologies and Strategic Sovereignty Across AI, Cybersecurity, and Capital Ecosystems
Federico Menna
Federico Menna
28DIGITAL
Ivan Cazzol
Ivan Cazzol
Zest Group
Annamaria Nassisi
Annamaria Nassisi
Thales Alenia Space
The Business of Global Success: Music, Brands and Leadership
Mathew Knowles
Mathew Knowles
Music World Entertainment (MWE)
Carlo Durante
Carlo Durante
Billboard Italia
A New Era in Financial Markets
Massimo Citoni
Massimo Citoni
eToro
Three Lessons from Two Decades Inside Google
Aprajita Jain
Aprajita Jain
Google
Live Show!
Filippo Caccamo
Filippo Caccamo
Chimera Agency
The New Defense: Algorithms and Global Order
Luigi Di Maio
Luigi Di Maio
European Union
Technology and System: Integrating AI and Robotics into the Healthcare of the Future
Nino Cartabellotta
Nino Cartabellotta
Fondazione Gimbe
Giorgio Metta
Giorgio Metta
IIT Italian Institute of Technology
SANREMO MUSIC FESTIVAL: Behind the Scenes of Italy’s Super Bowl
Marco Tamiazzo
Marco Tamiazzo
Rai Pubblicità
The Digital Desk: The Social Anatomy of a Million-Classroom Community
Filippo Caccamo
Filippo Caccamo
Chimera Agency
Institutional Greetings
Francesco Paolo Sisto
Francesco Paolo Sisto
Ministry of Justice
Closing Session 1!
Day 2
Day 2
Live Show!
Valerio Lundini & I Vazzanikki
Valerio Lundini & I Vazzanikki
Opening Session 2!
Day 2
Day 2
WMF goes to Riyhad: Saudi Makes Future!
Nasser bin Saeed Al-Hajri
Nasser bin Saeed Al-Hajri
PNG Saudi Arabia
Gomorra 20 Years Later: The Rise of Cyber-Mafias
Roberto Saviano
Roberto Saviano
The Next AI Infrastructure
Filippo Ghirelli
Filippo Ghirelli
Infracorp
Startup Competition - The Final
David Lee
David Lee
WealthRyse
Aras Yigit Cakmak
Aras Yigit Cakmak
MaestroHub GmbH
Tasos Vogiatzis
Tasos Vogiatzis
Brainfood Intelligent Media Cloud
Jasper Deprez
Jasper Deprez
TerraSpark
Simon Mnyele
Simon Mnyele
Lishe360
The 28th Regime: One Market for Innovation
Francesco Cerruti
Francesco Cerruti
Italian Tech Alliance
Lorenzo Minio Paluello
Lorenzo Minio Paluello
Roma Startup
Tomáš Pospíšil
Tomáš Pospíšil
Czech Startup Association
Startup Competition Awards Ceremony
The Final of the largest International Startup Competition
The Final of the largest International Startup Competition
Closing day 2!
Day 2
Day 2
Co - Hosting
Veronica Maffei
Veronica Maffei
Cosmano Lombardo
Cosmano Lombardo
WMF - We Make Future
Gabriele Vagnato
Gabriele Vagnato
Opening session and welcome to WMF 2026!
Cosmano Lombardo
Cosmano Lombardo
WMF - We Make Future
Institutional Greetings
Henna Virkkunen
Henna Virkkunen
European Commission
Urban Impression Live Concert
Dardust
Dardust
Soundscapes: Blurring the Lines Between Classical and Electronic
Dardust
Dardust
WMF Innovation Awards: Innovative Region of the Year
Caterina Loddo
Caterina Loddo
Region of Calabria
The rise of the agents in Earth Observation
Claudio Iacopino
Claudio Iacopino
ESA
When Earth Speaks, Satellites Listen: Local Events with Global Echoes
Veronica La Regina
Veronica La Regina
Musical Stand Up Comedy
Karma B
Karma B
Beyond AI: Creativity, Intuition, and Judgment
Matteo Mille
Matteo Mille
Microsoft Italia
Europe’s Strategy for Deep Tech and Innovation Leadership
Michiel Scheffer
Michiel Scheffer
European Innovation Council | European Commission
Physical AI: The Next Work Revolution
Daniele Pucci
Daniele Pucci
Generative Bionics
Bryan Madden
Bryan Madden
AMD
Claudio Cisilino
Claudio Cisilino
Fincantieri
Guinness World Record: The ICARUS Project
Jakidale
Jakidale
ICARUS
ICARUS
Stories in Motion: Hacking the Impossible and Building Community
Jakidale
Jakidale
Algorithms and the Standardization of Beauty
Giulia Lamarca
Giulia Lamarca
Sky-High Clash: the 1st European Drone Soccer Championship
Drone Soccer
Drone Soccer
Closing Session 1!
Day 3
Day 3
Emerging Bands Contest Final - Live Show
Giovedì
Giovedì
Opening Session 2!
Day 3
Day 3
The Italian Dream: Shaping a Vision for Italy’s Future
Alec Ross
Alec Ross
Bologna Business School
Organized Crime, Technology, and the New Frontiers of Crime
Nicola Gratteri
Nicola Gratteri
Court of Naples
Language and Storytelling in the Age of AI
Stefano Massini
Stefano Massini
Faceless Identity: Exploring Authenticity in the Age of Illusory Freedom
Matteo Succi
Matteo Succi
Svccy
The Future of Human Readiness: Why the Most Important Technology We’ll Ever Develop Is Ourselves
Malik Jackson
Malik Jackson
The Care League
Alicia Hanf
Alicia Hanf
LG NOVA - LG Electronics
Innovation & Design in the Digital Era
Chris Bangle
Chris Bangle
Chris Bangle Associates & BMW
AI and Work: Between Transformation and New Social Challenges”
Pierpaolo Bombardieri
Pierpaolo Bombardieri
UIL
Cosmano Lombardo
Cosmano Lombardo
WMF - We Make Future
The Future of Workers Rights
Christian Daniel Smalls
Christian Daniel Smalls
Randa Ghazy
Randa Ghazy
Why YouTube? Why now? Behind Camihawke's new channel: format, community, and a new phase in his creative journey.
Camihawke
Camihawke
Beyond the Algorithm: The Evolution of Digital Creativity
Awed
Awed
Closing Ceremony WMF 2026!
Day 3
Day 3
Live Concert - Ditonellapiaga
Ditonellapiaga
Ditonellapiaga

Speeches by Brunello Cucinelli

2026
Humanistic Capitalism: Enterprise, Sustainability, and the Creation of Human Value