Orsino
Monica Orsino
Sn Learning and Development Manager
Microsoft
June 24, 2026 14:30 - 15:00

Agentic AI

Do it for me: My client is an agent. My colleague is too.

There was a time when the only thing standing between a brand and its customer was a search bar. Today, there's an AI agent — and it's already making choices for us.
Agentic traffic has grown exponentially over the past year and 72% of customers now expect shopping experiences guided by agents that anticipate their needs, walk them through decisions, and complete transactions frictionlessly.
Traditional SEO is no longer enough. Brands need to be discovered and chosen — by humans and agents alike.
And while this transformation reshapes the market outside, something equally significant is building within organisations: the Frontier Firm — where people and agents work side by side, turning ambition, ideas and intelligence into entirely new business models.
Two parallel transformations. One strategic question: how do you build competitive advantage in the agentic era?"

Speeches by Monica Orsino

2026
Do it for me: My client is an agent. My colleague is too.
2025
Unlocking the Power of AI: Efficiency, Market Insights, and Audience Engagement
2024
Interview with Monica Orsino
2024
AI in Action: Beyond the hype of Gen AI
2022
Il Marketing Funnel e la sua Parte Mancante: come affrontare la parte più importante del buyer journey
2021
How Brands can plan for an inclusive post pandemic recovery
2020
Inclusive Consumer Mindset: la nuova realtà per i brand
2020
AI e trend disruptors che influenzano le strategie di Marketing
2019
Ways Inclusive Marketing can reach your audience
2018
Intelligenza Artificiale e Digital Transformation