Will Media: from follower to maker. How to transform a community into a self-sustaining ecosystem

Will Media is one of the most interesting cases of an editorial community born on social media and grown to generate events, formats, and real-life meeting moments. But how do you transform attention into a relationship that lasts over time? In this speech, we analyze the Will Media model and show how segmentation, personalization, and automation tools can take a community to the next level: an ecosystem where every interaction fuels the next, without depending solely on the next piece of content.