Charity Streaming: Live Broadcasting Between Entertainment and Solidarity

Charity streaming is a form of live online broadcasting that blends entertainment with awareness for social causes. Today, this solidarity-driven live experience represents the intersection of the creator economy and civic engagement. Fondazione AIFR analyzes this tool as a process of value co-creation capable of generating cross-cutting benefits: a leverage for positioning and trust for the creator, a channel to acquire new young supporters for non-profits, and an engaging awareness experience for communities. We will explore how to convert attention into social impact through real-world case studies.