Jain

Aprajita Jain

Chief Brand

Google

June 25, 2026 14:30 - 15:00

Brand Strategy

Brandformance: Build your Brand with a Performance Mindset

Other speeches in room Brand Strategy

Valentina Falcinelli

Pennamontata

Your Brand May Be Fluent in AI - But That Doesn’t Mean it’s Literate

InterraIT

Convergent Consulting

Beyond Generic AI: How Brands Reclaim Their Visual Identity in the GenAI Era and Why Performance Can No Longer Be a Guessing Game

KALYDO

Brandcast: Making the Most of Owned Channels with a New Editorial Model

Laura Gusmeroli

Show Reel Agency

Show Reel Agency

From Club to Brand: Building a global community in modern football

Lorenzo Serafini

Atlético de Madrid

Brands, AI, and Generations: Designing Coexistence? Future Brands 2026: New Brand Narratives across Generations and Agentic AI

Nicolò Cappelletti

IUSVE

The Fool

Daniele Chieffi

Bi - Wise

Nostalgic Brand

Cristiano Carriero

La Content

Nobody Wants You to Be Original

Riccardo Scandellari

The 5-Second Rule

BMW Italy