From Lead to Revenue: How AI Measures the True ROI of Marketing

How is an advertising investment turned into a measurable sales outcome? Every year, companies invest in advertising, yet they often fail to connect generated leads to actual business results. The issue is not a lack of data, but a lack of connection between marketing and sales teams. To address this challenge, YF Studio and Jenia designed an ecosystem of AI agents capable of collecting, qualifying, and managing leads through to conversion, providing full visibility over the sales journey and finally enabling a measurable ROI.