Falcinelli

Valentina Falcinelli

Brand strategist

Pennamontata

June 24, 2026 11:50 - 12:20

Brand Strategy

Brand jingles

A speech to discover what brand jingles are, their purpose, and why they are significant. Featuring practical examples to construct one's own.

Other speeches in room Brand Strategy

Your Brand May Be Fluent in AI - But That Doesn’t Mean it’s Literate

InterraIT

Convergent Consulting

Beyond Generic AI: How Brands Reclaim Their Visual Identity in the GenAI Era and Why Performance Can No Longer Be a Guessing Game

KALYDO

Brandcast: Making the Most of Owned Channels with a New Editorial Model

Laura Gusmeroli

Show Reel Agency

Show Reel Agency

From Club to Brand: Building a global community in modern football

Lorenzo Serafini

Atlético de Madrid

Brands, AI, and Generations: Designing Coexistence? Future Brands 2026: New Brand Narratives across Generations and Agentic AI

Nicolò Cappelletti

IUSVE

The Fool

Daniele Chieffi

Bi - Wise

Nostalgic Brand

Cristiano Carriero

La Content

Brandformance: Build your Brand with a Performance Mindset

Aprajita Jain

Google

Nobody Wants You to Be Original

Riccardo Scandellari

The 5-Second Rule

BMW Italy

Speeches by Valentina Falcinelli

2026

Brand jingles

2025

Is your brand healthy?

2024

The Importance of Brand Codes in Branding

2019

Try to make me laugh. The irony in writing

2019

[English Version] Try to make me laugh. The irony in writing

2018

Scrittura consapevole. 10 consigli per evitare di scrivere mentula canis

2017

La strutturazione del giusto Tone of Voice

2016

The words of the presidential DEM. A focus on Trump's and Clinton's campaigns.

2015

L'importanza di semplificare il linguaggio. Esempi, consigli e buone pratiche

2014

Karate UX: come un copy ti butta giù un testo muro di cemento