Corporate communication: what you do not know. Internal communication: the true reason strategies fail

Is an event just a waste of budget, or can it transform into a strategic communication touchpoint? Discover how to go beyond the brief "WOW effect" and rethink events as full-fledged communication campaigns that deliver concrete, measurable, and valuable results. If you are convinced that a tacky giveaway and a cousin working as a DJ aren't enough to generate ROI, this speech is definitely for you!