Experiential Marketing: How to Organize a Pop-Up and the Media Strategy to Promote It

In a landscape dominated by advertising saturation, what truly remains etched in memory is not the message, but the emotion it evokes. Experiential Marketing represents the strategic response to a context of widespread inattention: an approach that places individuals at the center, transforming the consumer into an active protagonist of the brand experience. Yet, how does one organize an effective Pop-Up, and how is it promoted at a media level?