[CASE STUDY] SEO for AI (GEO/AEO) within the medical sector. Strategies for acquiring qualified leads, including expansion into international markets.

A case study concerning a complex segment, developed through a multichannel strategy (centered on search intent) within the medical field. We shall examine how this brand, an offshoot of a larger corporate entity, is scaling both domestic and international SERPs by leveraging SEO for AI and the broader evolution of online search.