Neuroscience of Desire: Transforming Products into Objects of Longing Before the Customer Seeks Them

AI tools are becoming the filter between user and product: if desire is not cultivated upstream, the AI will decide for the customer. In this presentation, I will demonstrate how purchasing desires originate and how to transform them into branding and e-commerce leverage. Drawing upon neuroscientific research, case studies, and agency testing, I will elucidate the formula for activating desire and rendering your store and products objects of aspiration, rather than mere functional alternatives.