Conscious protagonists? The protection of minors in the era of family influencers

In view of a potential law regulating child influencers, we wish to initiate a reflection. We have analyzed over 1,300 pieces of content from family influencers to measure how their children are exposed, in which contexts, and what differentiates organic content from advertisements. The result is a rather alarming picture, both in quantitative and qualitative terms (particularly regarding privacy protection and potential psychological implications).