Jain

Aprajita Jain

Chief Brand

Google

June 25, 2026 11:45 - 11:55

Mainstage

Three Lessons from Two Decades Inside Google

Google's Chief Brand & Creative Marketing Evangelist, Aprajita Jain, explores how innovation, data, and artificial intelligence are leveraged within global platforms like Google, and the impact they have on marketing, creativity, and business.

Other speeches in room Mainstage

Veronica Maffei

Cosmano Lombardo

WMF - We Make Future

Guglielmo Scilla

Opening Ceremony WMF 2026!

LG NOVA - LG Electronics

Alessandra Cuevas

We Make Future

Welcome to WMF 2026!

Cosmano Lombardo

WMF - We Make Future

Institutional Greetings - Ribbon Cutting

Emilia-Romagna Region

Municipality of Bologna

Gianpiero Calzolari

BolognaFiere

Startup Day at WMF 2026!

Claudio Melchiorri

University of Bologna

Nothing is Impossible: The Journey of an NBA Ring Legend

Marco Belinelli

Roberto Morandi

Dell Technologies

Enabling the Future of Innovation: From Research to Industry Impact

Alberto Sangiovanni Vincentelli

University of California, Berkeley

The Sleep of Reason in the Digital Age

WMF Innovation Awards x Vero Volley: True Love

Alessandra Marzari

Consorzio Vero Volley

Alessandra Cuevas

Information and Journalism in the Digital Era

La7

Closing Session 1!

Soundscapes of Modern Life - Live Show

Aelion e Light Minded

Francesco Cavestri

Opening Session 2!

Rockin’1000: When a Thousand People Become One Band – From a Wild Idea to a Global Movement

Fabio Zaffagnini

Rockin'1000

Pay, Save, Invest: Shaping the Digital Wallet of Tomorrow

Trade Republic

Klarna

GETEC - Shaping the energy transition

Arthur Gebhardt

GETEC PARK.SWISS

The Future of AI Infrastructure: Bologna and the European AI Ecosystem

Francesco Ubertini

CINECA

The Future of Human Rights: Designing a New Global Conscience

Francesca Albanese

Made in Italy Futures

Emilia-Romagna Region

Tetra Pak

Piergiorgio Marini

Philip Morris

CNA Emilia Romagna

Robotic Natives: Imagining a World Shared with Robots

Manuel Catalano

Istituto Italiano di Tecnologia

WMF Innovation Awards: Frontline Journalism

The Guardian

Building Albania's Innovation Gateway: The Durana Tech Park Vision

Florensa Haxhi Kovaci

Durana Tech Park

Stereotypes, Irony, and Other Serious Matters

Pierluca Mariti

Legality in the Digital Era of Organized Crime

Giuseppe Lombardo

Court of Reggio Calabria

The New Public Information Architecture: AI, Media, and Politics

Corrado Formigli

La7

Cosmano Lombardo

WMF - We Make Future

Veronica Maffei

LG NOVA - LG Electronics

N.A.I.P - nessun artista in particolare

Cosmano Lombardo

WMF - We Make Future

Veronica Maffei

Living the Future: The City of the Fourth Space

Municipality of Palermo

Institutional Greetings

Emilia-Romagna Region

Dimitri Tartari

Emilia-Romagna Region

Elisabetta Bracci

Service Innovation Clust-ER

Humanistic Capitalism: Enterprise, Sustainability, and the Creation of Human Value

Brunello Cucinelli

Brunello Cucinelli S.p.A.

Dual-Use Technologies and Strategic Sovereignty Across AI, Cybersecurity, and Capital Ecosystems

28DIGITAL

Zest Group

Annamaria Nassisi

Thales Alenia Space

The Business of Global Success: Music, Brands and Leadership

Music World Entertainment (MWE)

Billboard Italia

A New Era in Financial Markets

eToro

Filippo Caccamo

Chimera Agency

The New Defense: Algorithms and Global Order

European Union

Technology and System: Integrating AI and Robotics into the Healthcare of the Future

Nino Cartabellotta

Fondazione Gimbe

IIT Italian Institute of Technology

SANREMO MUSIC FESTIVAL: Behind the Scenes of Italy’s Super Bowl

Rai Pubblicità

The Digital Desk: The Social Anatomy of a Million-Classroom Community

Filippo Caccamo

Chimera Agency

Institutional Greetings

Francesco Paolo Sisto

Ministry of Justice

Closing Session 1!

Valerio Lundini & I Vazzanikki

Opening Session 2!

WMF goes to Riyhad: Saudi Makes Future!

Nasser bin Saeed Al-Hajri

PNG Saudi Arabia

Gomorra 20 Years Later: The Rise of Cyber-Mafias

Roberto Saviano

The Next AI Infrastructure

Filippo Ghirelli

Infracorp

Startup Competition - The Final

WealthRyse

Aras Yigit Cakmak

MaestroHub GmbH

Tasos Vogiatzis

Brainfood Intelligent Media Cloud

TerraSpark

Lishe360

The 28th Regime: One Market for Innovation

Francesco Cerruti

Italian Tech Alliance

Lorenzo Minio Paluello

Roma Startup

Tomáš Pospíšil

Czech Startup Association

Startup Competition Awards Ceremony

The Final of the largest International Startup Competition

Veronica Maffei

Cosmano Lombardo

WMF - We Make Future

Gabriele Vagnato

Opening session and welcome to WMF 2026!

Cosmano Lombardo

WMF - We Make Future

Institutional Greetings

Henna Virkkunen

European Commission

Urban Impression Live Concert

Soundscapes: Blurring the Lines Between Classical and Electronic

WMF Innovation Awards: Innovative Region of the Year

Region of Calabria

The rise of the agents in Earth Observation

Claudio Iacopino

ESA

When Earth Speaks, Satellites Listen: Local Events with Global Echoes

Veronica La Regina

Musical Stand Up Comedy

Beyond AI: Creativity, Intuition, and Judgment

Microsoft Italia

Europe’s Strategy for Deep Tech and Innovation Leadership

Michiel Scheffer

European Innovation Council | European Commission

Physical AI: The Next Work Revolution

Generative Bionics

AMD

Claudio Cisilino

Fincantieri

Guinness World Record: The ICARUS Project

Stories in Motion: Hacking the Impossible and Building Community

Algorithms and the Standardization of Beauty

Sky-High Clash: the 1st European Drone Soccer Championship

Closing Session 1!

Emerging Bands Contest Final - Live Show

Opening Session 2!

The Italian Dream: Shaping a Vision for Italy’s Future

Bologna Business School

Organized Crime, Technology, and the New Frontiers of Crime

Nicola Gratteri

Court of Naples

Language and Storytelling in the Age of AI

Stefano Massini

Faceless Identity: Exploring Authenticity in the Age of Illusory Freedom

Svccy

The Future of Human Readiness: Why the Most Important Technology We’ll Ever Develop Is Ourselves

The Care League

LG NOVA - LG Electronics

Innovation & Design in the Digital Era

Chris Bangle Associates & BMW

AI and Work: Between Transformation and New Social Challenges”

Pierpaolo Bombardieri

UIL

Cosmano Lombardo

WMF - We Make Future

The Future of Workers Rights

Christian Daniel Smalls

Why YouTube? Why now? Behind Camihawke's new channel: format, community, and a new phase in his creative journey.

Beyond the Algorithm: The Evolution of Digital Creativity

Closing Ceremony WMF 2026!

Live Concert - Ditonellapiaga

Speeches by Aprajita Jain

2026

Brandformance: Build your Brand with a Performance Mindset

2026

Three Lessons from Two Decades Inside Google