Brancale
Federica Brancale
Artificial Intelligence Consultant
Marketing Freaks
June 24, 2026 16:10 - 16:40

Data & Analytics

Data Analytics & AI: What AI Does, What Humans Do, Human in the Loop, and False Myths

The Order of Factors Changes the Outcome: Processes and False Myths of AI in Data Analytics, and the Return to the Greatest Human Skill, Sense-making.

Speeches by Federica Brancale

2026
Data Analytics & AI: What AI Does, What Humans Do, Human in the Loop, and False Myths
2025
Strategic Thinking: humans who think and machines that do (not the other way around)
2024
Conversion System: what happens when CRO breaks down silos
2024
FLACO talk <br />No data strategy no party (but don't tell ChatGPT) <br/>Data strategy is and always will be the basis of everything
2023
Beyond CRO: Why It Doesn't Convert When Everyone Wants to Convert
2023
Strategic GA4 and the end of GA3: power is nothing without control
2022
Agile CRO: come mettere in piano un progetto di CRO in 5 settimane
2022
Design per i modelli di pensiero e il personal branding
2021
Data driven brand identity: il percorso obbligato delle aziende post coronavirus
2020
Il Grande Mondo delle Analisi di Marketing
2020
Come Misurare il reale Valore dell'advertising con i Modelli di Attribuzione
2019
Data Driven marketing and creativity united thanks to the Design Thinking
2019
We create Personas with data and creativity thanks to Design Thinking and LEGO® Serious Play® method
2018
Come fare un'analisi di Conversion Rate Optimization mettendo al centro la User Experience
2018
Capiamo insieme il GDPR divertendoci con la metodologia LEGO © Serious Play ©